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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Advertising
1
Advertising effects
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Parfüm
1
Perfume
1
Personality psychology
1
Persönlichkeitspsychologie
1
Synergie
1
Synergy
1
Werbewirkung
1
Werbung
1
advertising
1
cross-media advertising synergy
1
media usage
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mixture-amount model
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Foxall, Gordon R.
Gierl, Heribert
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Romaniuk, Jenni
5
Barnham, Chris
3
Bronner, Fred
3
Hoog, Robert de
3
Bae, Young Han
2
Dolnicar, Sara
2
East, Robert
2
Fei, Li
2
Grün, Bettina
2
Guja Armannsdottir
2
Hand, Chris
2
Jin, Xiaotong
2
Koubaa, Yamen
2
Ma, Baolong
2
Moon, Sangkil
2
Pich, Christopher
2
Singh, Jaywant
2
Tanusondjaja, Arry
2
Wang, Gao
2
Warden, Clyde A.
2
Zhang, Lin
2
Abba, Mohammed
1
Aleksandrovs, Leonids
1
Anderson, Katherine
1
Anesbury, Zachary
1
Areni, Charles Scott
1
Austin, Manila
1
Backhaus, Klaus
1
Banelis, Melissa
1
Bang, Juyoung
1
Bang, Nguyen
1
Barker, Ryan
1
Barnes, Stuart
1
Bell, Susan
1
Ben-Ur, Joseph
1
Beverland, Michael B.
1
Bodkin, Charles D.
1
Bogomolova, Swetlana
1
Boivin, Caroline
1
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International journal of market research : JMRS ; the journal of the Market Research Society
Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
11
Journal of retailing and consumer services
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of modelling in management
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Routledge companions in business, management and accounting
2
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ECONIS (ZBW)
2
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
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