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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Guzman, Francisco
Hollebeek, Linda D.
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International journal of market research : JMRS ; the journal of the Market Research Society
The journal of product & brand management
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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