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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
2
Advertising
1
Advertising effects
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Parfüm
1
Perfume
1
Personality psychology
1
Persönlichkeitspsychologie
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Synergie
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Synergy
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Werbewirkung
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Werbung
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advertising
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cross-media advertising synergy
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media usage
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mixture-amount model
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Romaniuk, Jenni
5
Barnham, Chris
3
Bronner, Fred
3
Hoog, Robert de
3
Bae, Young Han
2
Dolnicar, Sara
2
East, Robert
2
Fei, Li
2
Grün, Bettina
2
Guja Armannsdottir
2
Hand, Chris
2
Jin, Xiaotong
2
Koubaa, Yamen
2
Ma, Baolong
2
Moon, Sangkil
2
Pich, Christopher
2
Singh, Jaywant
2
Tanusondjaja, Arry
2
Wang, Gao
2
Warden, Clyde A.
2
Zhang, Lin
2
Abba, Mohammed
1
Aleksandrovs, Leonids
1
Anderson, Katherine
1
Anesbury, Zachary
1
Areni, Charles Scott
1
Austin, Manila
1
Backhaus, Klaus
1
Banelis, Melissa
1
Bang, Juyoung
1
Bang, Nguyen
1
Barker, Ryan
1
Barnes, Stuart
1
Bell, Susan
1
Ben-Ur, Joseph
1
Beverland, Michael B.
1
Bodkin, Charles D.
1
Bogomolova, Swetlana
1
Boivin, Caroline
1
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
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