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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Evidence-based marketing : a perspective on the "practice-theory divide"
Rowley, Jennifer
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009576970
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Using card-based games to enhance the value of semi-structured interviews
Rowley, Jennifer
;
Jones, Rosalind
;
Vassiliou, Magda
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009499756
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