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Mind-reading a friend : a better way to ask the polling question?
Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
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Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
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Observations from 12 years of an annual market research technology survey
Macer, Tim; Wilson, Sheila - In: International journal of market research : JMRS ; the … 59 (2017) 2, pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
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Social media intelligence in market research
Ney, Jillian - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
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The declining use of the term market research : an empirical analysis
Nunan, Daniel - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Investigating market research ethics : an empirical study of codes of ethics in practice and their effect on ethical behaviour
Yallop, Anca C.; Mowatt, Simon - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 381-400
Persistent link: https://www.econbiz.de/10011586131