Assessing the response format effects on the scaling of marketing stimuli
Year of publication: |
2016
|
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Authors: | Peng, Ling ; Finn, Adam |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 4, p. 595-620
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Subject: | Konsumentenverhalten | Consumer behaviour | Skalenertrag | Returns to scale | Marktforschung | Market research | Werbewirkung | Advertising effects | USA | United States | Theorie | Theory |
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