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~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~isPartOf:"Journal of fashion marketing and management"
~person:"Wrigley, Cara"
~subject:"Social web"
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International journal of networking and virtual organisations : IJNVO
Journal of fashion marketing and management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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