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Horizontale Verbundstrukturen im deutschen Krankenhausmarkt : Potenziale, Prozesse und Praxis
Behar, Benjamin I. (contributor) - 2009
Standortbestimmung für die deutsche Krankenhauslandschaft -- Horizontale Verbundstrukturen zur Überwindung der Herausforderungen im Krankenhausmarkt -- Verbundstrukturen in der deutschen Krankenhauspraxis -- Resümee, Limitationen und Forschungsausblick.
Persistent link: https://www.econbiz.de/10014014874
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Internes Marketing in Dienstleistungsnetzwerken : Konzeption und Erfolgsmessung
Michaelis, Manuel - 2009
Internes Marketing gilt als etablierter Managementansatz, um das Verhalten interner Zielgruppen innerhalb eines …
Persistent link: https://www.econbiz.de/10014014976
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Beziehungsqualität in Dienstleistungsnetzwerken : Theoretische Fundierung und empirische Analyse
Backhaus, Christof - 2009
Bedeutung der Beziehungsqualität in Dienstleistungsnetzwerken -- Begriffliche Grundlagen -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10014014977
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Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen
Bär, Sören (contributor) - 2006
Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für … zur Verwirklichimg eines kooperativen Marketing in touristischen Regionen -- Zusammenfassung und Schlussbetrachtung. … Kooperation übernehmen und das kooperative Marketing steuern sollte. …
Persistent link: https://www.econbiz.de/10013516560
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Kooperationsfähigkeiten im Marketing : Eine empirische Untersuchung
Schögel, Marcus (contributor) - 2006
Herausforderungen von Kooperationen im Marketing. Er untersucht das Konstrukt Kooperationsfähigkeit mittels verschiedener empirischer …
Persistent link: https://www.econbiz.de/10013516572
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Goat Meat Consumer Preferences: Implications for Goat Meat Marketing in Metropolitan Nashville, Tennessee Area
Ekanem, Enefiok; Mafuyai-Ekanem, Mary; Tagegne, Fisseha; … - In: Journal of Food Distribution Research 44 (2013) 1
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927
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Zia Taqueria: Building a Local Supply Chain in Southwestern Colorado
Sullins, Martha - In: Journal of Food Distribution Research 45 (2014) 3
Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area,...
Persistent link: https://www.econbiz.de/10011200806
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A Pilot Study of the Market for Energy Drinks
Capps Jr., Oral; Hanselman, Robin D. - In: Journal of Food Distribution Research 43 (2012) 3
The energy drink market is one of the fastest growing markets in the non-alcoholic beverage industry. Yet, relatively little is known about this set of “new age†beverages. To fill this research void, we provide a historical perspective on this market and gather information from a...
Persistent link: https://www.econbiz.de/10011186167
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'Better Butter' Opportunities for Local Food and Entrepreneurship
Jablonski, Becca B.R. - In: Journal of Food Distribution Research 45 (2014) 3
€™s entrepreneurial strategy for producing and marketing its pasture-raised butter takes advantage of the company’s ability to leverage …
Persistent link: https://www.econbiz.de/10011143090
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A Case Study Examination of Social Norms Marketing Campaign to Improve Responsible Drinking
Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093