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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.; Lynch, John G. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 575-590
Persistent link: https://www.econbiz.de/10011956596
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438