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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bowman, Douglas"
~subject:"Brand image"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 575-590
Persistent link: https://www.econbiz.de/10011956596
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