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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Product development"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
European journal of operational research : EJOR
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International journal of production economics
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Journal of engineering and technology management : JET-M
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Business horizons
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
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2
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
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