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Synchrony effects on customers' responses and behaviors
Hornik, Jacob; Miniero, Giulia - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10003822809
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Generalizing from negative experiences
Vanhouche, Wouter; Alba, Joseph W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 238-244
Persistent link: https://www.econbiz.de/10003885210
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Recommendation and repurchase intention thresholds : a joint heterogeneity response estimation
Jin, Ying; Su, Meng - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 245-255
Persistent link: https://www.econbiz.de/10003885211
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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New metrics for evaluating preference maps
Faure, Corinne; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10008664488
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Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Hüttl-Maack, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
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Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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Stated intentions and purchase behavior : a unified model
Sun, Baohong; Morwitz, Vicki G. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 356-366
Persistent link: https://www.econbiz.de/10008810594
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Understanding investors' decisions to purchase innovative products : drivers of adoption timing and range
Hoffmann, Arvid O. I.; Broeckhuizen, Thijs L. J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 342-355
Persistent link: https://www.econbiz.de/10008810595