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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
766
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
583
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
517
NBER Working Paper
441
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
SpringerLink / Bücher
349
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
289
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11
Synchrony effects on customers' responses and behaviors
Hornik, Jacob
;
Miniero, Giulia
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10003822809
Saved in:
12
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
13
Generalizing from negative experiences
Vanhouche, Wouter
;
Alba, Joseph W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 238-244
Persistent link: https://www.econbiz.de/10003885210
Saved in:
14
Recommendation and repurchase intention thresholds : a joint heterogeneity response estimation
Jin, Ying
;
Su, Meng
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 245-255
Persistent link: https://www.econbiz.de/10003885211
Saved in:
15
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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16
New metrics for evaluating preference maps
Faure, Corinne
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10008664488
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17
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
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18
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
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19
Stated intentions and purchase behavior : a unified model
Sun, Baohong
;
Morwitz, Vicki G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008810594
Saved in:
20
Understanding investors' decisions to purchase innovative products : drivers of adoption timing and range
Hoffmann, Arvid O. I.
;
Broeckhuizen, Thijs L. J.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 342-355
Persistent link: https://www.econbiz.de/10008810595
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