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Diagnosing harmful collinearity in moderated regressions : a roadmap
Chennamaneni, Pavan Rao; Echambadi, Raj; Hess, James D.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 172-182
Persistent link: https://www.econbiz.de/10011490875
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Optimizing service failure and damage control
Halbheer, Daniel; Gärtner, Dennis; Gerstner, Eitan; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 100-115
Persistent link: https://www.econbiz.de/10011816976
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Managing service shutdowns: Cash refunds or vouchers?
Chen, Rachel R.; Gerstner, Eitan; Halbheer, Daniel; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014316585