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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,101
NBER working paper series
1,420
Discussion paper series / IZA
1,308
Working paper / National Bureau of Economic Research, Inc.
1,180
SpringerLink / Bücher
1,167
NBER Working Paper
1,123
IZA Discussion Paper
918
International journal of hospitality management
874
International journal of consumer studies
810
Psychology & marketing
742
The journal of brand management : an international journal
668
Industrial marketing management : the international journal for industrial and high-tech firms
644
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
European journal of marketing : EJM
526
IZA Discussion Papers
501
The journal of product & brand management
500
Journal of marketing management : MM
478
Journal of marketing research : JMR
476
Asia Pacific journal of marketing and logistics
461
Journal of marketing
457
Management science : journal of the Institute for Operations Research and the Management Sciences
453
Journal of the Academy of Marketing Science
426
Tourism management : research, policies, practice
426
Journal of travel and tourism marketing
424
The journal of services marketing
383
Journal of retailing
373
Journal of strategic marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Marketing intelligence & planning
360
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
357
Cogent business & management
348
Young consumers : insight and ideas for responsible marketers
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
345
The service industries journal
345
Journal of international consumer marketing
343
International journal of contemporary hospitality management
340
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ECONIS (ZBW)
406
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406
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1
Examining
children
's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
2
Brand
portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
3
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and
marketing
behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
4
You decide, we donate : strengthening consumer-
brand
relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
5
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Seeing brands as humans : development and validation of a
brand
anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
7
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
8
Evaluating the impact of social media activities on human
brand
sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
9
Too much of a good thing? : consumer response to strategic changes in
brand
image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
10
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on
brand
preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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