Examining children's preferences for phonetically manipulated brand names across two English accent groups
Year of publication: |
2014
|
---|---|
Authors: | Baxter, Stacey ; Lowrey, Tina M. |
Other Persons: | Shrum, L. J. (contributor) ; Luna, David (reviewed) ; Lerman, Dawn B. (reviewed) ; Liu, Min (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 122-124
|
Subject: | Kinder | Children | Markenführung | Brand management | Markenimage | Brand image | Experiment | Markenartikel | Brand | Großbritannien | United Kingdom | Konsumentenverhalten | Consumer behaviour |
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