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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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Campo, Katia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,033
Journal of retailing and consumer services
1,936
International journal of consumer studies
770
International journal of hospitality management
750
Energy economics
690
NBER working paper series
690
Psychology & marketing
665
Working paper / National Bureau of Economic Research, Inc.
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International Journal of Energy Economics and Policy : IJEEP
531
NBER Working Paper
514
Technological forecasting & social change : an international journal
450
SpringerLink / Bücher
435
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
394
European Journal of Marketing
382
Renewable Energy
380
Journal of Consumer Marketing
369
The journal of brand management : an international journal
356
European journal of marketing : EJM
354
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of marketing research : JMR
348
Journal of travel and tourism marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of international consumer marketing
324
Renewable and Sustainable Energy Reviews
312
Applied economics
311
KIET Industrial economic review
311
Journal of marketing management : MM
309
Cogent business & management
308
Journal of retailing
304
Marketing letters : a journal of research in marketing
298
Journal of marketing
297
Journal of marketing communications
297
Journal of business ethics : JOBE
295
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
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ECONIS (ZBW)
290
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290
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1
Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar
;
McQuitty, Shaun
;
Sigué, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
Saved in:
2
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
3
The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir
;
Lowengart, Oded
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
Saved in:
4
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
Saved in:
5
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
6
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
7
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
Saved in:
8
Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott
;
Mitra, Deb
;
Wang, Qiong
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 136-152
Persistent link: https://www.econbiz.de/10003866614
Saved in:
9
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
10
Synchrony effects on customers' responses and behaviors
Hornik, Jacob
;
Miniero, Giulia
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10003822809
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