The consumer's rent vs. buy decision in the rentailer
Year of publication: |
2009
|
---|---|
Authors: | Knox, George ; Eliashberg, Jehoshua |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 2, p. 125-135
|
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentenrente | Consumer surplus | Bespielte Medien | Pre-recorded media | Filmwirtschaft | Film industry |
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