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Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
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Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.; Moon, Sangkil - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
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Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model
Kamakura, Wagner A.; Schimmel, Carl W. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10009746289
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10010071889
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Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model
Kamakura, Wagner A.; Schimmel, Carl W. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10010098521
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Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.; Moon, Sangkil - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10008283566