Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Year of publication: |
1988
|
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Authors: | Kamakura, Wagner A. |
Other Persons: | Balasubramanian, Siva Kumar (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1988, 1, p. 1-13
|
Subject: | Marktforschung | Market research | Konsumgüter | Consumer goods |
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