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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
214
Corporate communications : an international journal
199
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
SpringerLink / Bücher
164
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
75
Journal of promotion management : innovations in planning and applied research
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
NBER working paper series
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
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Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
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Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
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Economics letters
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ECONIS (ZBW)
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1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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2
The relationships of prior knowledge and involvement to advertising recall and evaluation
Okechuku, Chike
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10001124133
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3
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
4
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.
;
Nijs, Vincent R.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
Saved in:
5
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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6
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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8
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
9
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
10
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El
;
Main, Kelley J.
;
Carvalho, Sergio W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
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