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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
289
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289
Brand management
59
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Gijsbrechts, Els
9
Warlop, Luk
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Verhoef, Peter C.
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Bijmolt, Tammo H. A.
5
Clement, Michel
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Neslin, Scott A.
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Pauwels, Koen
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Dekimpe, Marnik G.
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Chan, Eugene Y.
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Haan, Evert de
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Kamakura, Wagner A.
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Keh, Hean Tat
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Lilien, Gary L.
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Natter, Martin
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Prasad, Ashutosh
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Sattler, Henrik
3
Ailawadi, Kusum L.
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Campo, Katia
2
Chark, Robin
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Choi, Jungsil
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Cornelissen, Gert
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Cornelißen, Markus
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De Angelis, Matteo
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Deleersnyder, Barbara
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Diamantopoulos, Adamantios
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Emrich, Oliver
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Gill, Tripat
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Hagtvedt, Henrik
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Heiman, Amir
2
Heitmann, Mark
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Hennig-Thurau, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,983
Journal of retailing and consumer services
1,931
NBER working paper series
1,262
Working paper / National Bureau of Economic Research, Inc.
1,020
NBER Working Paper
1,009
Discussion paper series / IZA
899
International journal of consumer studies
766
International journal of hospitality management
726
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper
545
IZA Discussion Paper
529
CESifo working papers
512
Discussion paper / Centre for Economic Policy Research
477
Economics letters
453
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
356
The journal of brand management : an international journal
356
Discussion papers / CEPR
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Policy research working paper : WPS
329
Journal of international consumer marketing
320
Working paper / World Institute for Development Economics Research
320
Applied economics
319
Discussion paper
317
Journal of travel and tourism marketing
317
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
302
Marketing letters : a journal of research in marketing
297
Tourism management : research, policies, practice
296
Journal of marketing communications
295
The review of income and wealth : journal of the International Association for Research in Income and Wealth
294
International journal of retail & distribution management
292
Working paper series
291
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ECONIS (ZBW)
291
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1
The direct and indirect effects of economic
wealth
on time to take-off
Islam, Towhidul
;
Meade, Nigel
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011882559
Saved in:
2
A message from the incoming editor
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
Saved in:
3
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
4
The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir
;
Lowengart, Oded
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
Saved in:
5
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
Saved in:
6
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
7
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
8
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
Saved in:
9
Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott
;
Mitra, Deb
;
Wang, Qiong
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 136-152
Persistent link: https://www.econbiz.de/10003866614
Saved in:
10
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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