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Understanding branding in a digitally empowered world
Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
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A means-end chain approach to consumer goal structures
Pieters, R.; Baumgartner, H.; Allen, D. - In: International journal of research in marketing : IJRM ; … 12 (1995) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10006212999