Understanding branding in a digitally empowered world
Year of publication: |
March 2016
|
---|---|
Authors: | Erdem, Tulin ; Keller, Kevin Lane ; Kuksov, Dmitri ; Pieters, Rik |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 3-10
|
Subject: | Markenführung | Brand management | Markenartikel | Brand |
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