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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie; Croux, Christophe; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
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The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel; Stremersch, Stefan; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
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Corrigendum to “Consumer confidence in Europe: United in diversity?” [International Research in Marketing 24 (2007) 113–127]
Lemmens, Aurélie; Croux, Christophe; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 360
Persistent link: https://www.econbiz.de/10007879220
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Consumer confidence in Europe: United in diversity?
Lemmens, Aurélie; Croux, Christophe; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 24 (2007) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10007727825
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie; Croux, Christophe; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10009846346
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The global entry of new pharmaceuticals: A joint investigation of launch window and price
Verniers, Isabel; Stremersch, Stefan; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 295-309
Persistent link: https://www.econbiz.de/10009801792