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The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.; Becker, Jan U.; Heerde, Harald J. van - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
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Charts and demand : empirical generalizations on social influence
Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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Accepting or fighting unlicensed usage : can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Burmester, Alexa B.; Eggers, Felix; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 343-356
Persistent link: https://www.econbiz.de/10011527106
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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
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Empirical generalizations of demand supply dynamics for movies
Clement, Michel; Wu, Steven; Fischer, Marc - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10010400695
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The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira; Abou Nabout, Nadia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian; Clement, Michel; Völckner, Franziska; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
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The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke; Papies, Dominik; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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Providing health checks as incentives to retain blood donors : evidence from two field experiments
Leipnitz, Sigrun; Vries, Martha de; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 628-640
Persistent link: https://www.econbiz.de/10011956603