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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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Brand management
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Gijsbrechts, Els
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Warlop, Luk
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Verhoef, Peter C.
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Bijmolt, Tammo H. A.
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Clement, Michel
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Keh, Hean Tat
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Leeflang, Peter
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Lilien, Gary L.
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Mahajan, Vijay
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Prasad, Ashutosh
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Price, Linda L.
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Steenkamp, Jan-Benedict E. M.
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Strizhakova, Yuliya
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Bowman, Douglas
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Campo, Katia
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Cornelissen, Gert
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Dewitte, Siegfried
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Emrich, Oliver
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Ewijk, Bernadette J. van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
781
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
450
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
404
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
390
European journal of marketing : EJM
383
Journal of fashion marketing and management
383
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
330
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
Journal of marketing
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
276
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
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ECONIS (ZBW)
317
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317
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1
Managing
brand
extension via licensing: an investigation into the high-end
fashion
industry
Colucci, Mariachiara
;
Montaguti, Elisa
;
Lago, Umberto
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10003735963
Saved in:
2
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
3
Special issue on
brand
equity
In:
International journal of research in marketing : IJRM ; …
10
(
1993
)
1
,
pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
Saved in:
4
Homogeneity and heterogeneity in stochastic models of
brand
choice behavior
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
Saved in:
5
Too much of a good thing? : consumer response to strategic changes in
brand
image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
6
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on
brand
preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
7
Political ideology and
brand
attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
8
Brand
portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Brand
crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
10
Estimating time-varying parameters in
brand
choice models : a semiparametric approach
Guhl, Daniel
;
Baumgartner, Bernhard
;
Kneib, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10011943226
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