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Providing health checks as incentives to retain blood donors : evidence from two field experiments
Leipnitz, Sigrun; Vries, Martha de; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 628-640
Persistent link: https://www.econbiz.de/10011956603
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
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The relationships of prior knowledge and involvement to advertising recall and evaluation
Okechuku, Chike - In: International journal of research in marketing : IJRM ; … 9 (1992) 2, pp. 115-130
Persistent link: https://www.econbiz.de/10001124133
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.; Nijs, Vincent R. - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164