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Reaping relational rewards from corporate social responsibility : the role of competitive positioning
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10003562026
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Drivers of consumer-brand identification
Sauer, Nicola E.; Ratneshwar, Srinivasan; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
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Drivers of consumer–brand identification
Stokburger-Sauer, Nicola; Ratneshwar, S.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 406-418
Persistent link: https://www.econbiz.de/10010050365
Cover Image
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
Du, Shuili; Bhattacharya, C.B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10007765864