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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
532
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
290
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1
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
4
The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir
;
Lowengart, Oded
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
Saved in:
5
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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6
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
7
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
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8
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
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9
Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott
;
Mitra, Deb
;
Wang, Qiong
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 136-152
Persistent link: https://www.econbiz.de/10003866614
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10
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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