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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
60
The journal of brand management : an international journal
43
SpringerLink / Bücher
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Symphonya. Emerging Issues in Management
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
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1
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
2
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
3
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
4
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
5
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
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6
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
9
Brand equity, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
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