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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
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2
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-200
Persistent link: https://www.econbiz.de/10008092934
Saved in:
3
Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.
;
Johnson, Jean L.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10008899525
Saved in:
4
The influence of firm predispositions on interfirm relationship formation in business markets
Johnson, Jean L.
;
Sohi, Ravipreet S.
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
4
,
pp. 299-318
Persistent link: https://www.econbiz.de/10006178076
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