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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi; Cui, Xuebin; Sun, Yacheng - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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The B2B knowledge gap
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs; Rand, William; Dolen, Willemijn M. van; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989