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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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How the number of options affects prosocial choice
Herzenstein, Michal; Dholakia, Utpal M.; Sonenshein, Scott - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 356-370
Persistent link: https://www.econbiz.de/10012288674
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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Thinking, feeling, and giving : the effects of scope and valuation on consumer donations
Hasford, Jonathan; Farmer, Adam; Waites, Stacie F. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 435-438
Persistent link: https://www.econbiz.de/10011428931
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Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung; Shavitt, Sharon; Lalwani, Ashok K.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
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The role of action simulation on intentions to purchase products
Pecher, Diane; Dantzig, Saskia van - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 971-974
Persistent link: https://www.econbiz.de/10011634116
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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495