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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten - In: International journal of research in marketing : IJRM ; … 7 (1990) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
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Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D. - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
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Marketing data analysis by dual scaling
Nishisato, Shizuhiko - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
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Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
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Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d' - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
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A free response approach to the measurement of brand perceptions
Boivin, Yvan - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10001041174