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The relationships of prior knowledge and involvement to advertising recall and evaluation
Okechuku, Chike - In: International journal of research in marketing : IJRM ; … 9 (1992) 2, pp. 115-130
Persistent link: https://www.econbiz.de/10001124133
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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.; Nijs, Vincent R. - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
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Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El; Main, Kelley J.; Carvalho, Sergio W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
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Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10011882558