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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
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Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
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Charts and demand : empirical generalizations on social influence
Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy
Wlömert, Nils; Papies, Dominik - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 400-419
Persistent link: https://www.econbiz.de/10012134262