//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die mediatisierte Markenerweit...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
97
Markenführung
97
Brand image
67
Markenimage
67
Consumer behaviour
64
Konsumentenverhalten
64
Brand
42
Markenartikel
42
Social Web
15
Social web
15
Advertising effects
14
Werbewirkung
14
Beziehungsmarketing
12
Relationship marketing
12
Internet marketing
11
Online-Marketing
11
Advertising
10
Brand extension
7
Branding
7
International marketing
7
Internationales Marketing
7
Markentransfer
7
Personality psychology
7
Persönlichkeitspsychologie
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Brand equity
6
Social media
6
Marketing management
5
Marketingmanagement
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
B-to-B-Marketing
4
Brand loyalty
4
Brands
4
Business-to-business marketing
4
Experiment
4
more ...
less ...
Online availability
All
Undetermined
71
Type of publication
All
Article
104
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
104
Aufsatz in Zeitschrift
104
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
106
Undetermined
1
Author
All
Sattler, Henrik
4
Gijsbrechts, Els
3
Himme, Alexander
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Steenkamp, Jan-Benedict E. M.
3
Bowman, Douglas
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Mittal, Vikas
2
Pieters, Rik
2
Schnittka, Oliver
2
Srinivasan, Shuba
2
Srivastava, Rajendra Krishan
2
Warlop, Luk
2
Winterich, Karen Page
2
Yildirim, Gokhan
2
Zenker, Sebastian
2
Akdeniz, M. Billur
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Baskentli, Sara
1
Batra, Rajeev
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Belk, Russell W.
1
Berger, Jonah
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
1,516
Journal of business research : JBR
739
The journal of brand management : an international journal
631
The journal of product & brand management
417
Journal of retailing and consumer services
368
Springer eBook Collection
340
Gabler Edition Wissenschaft
327
Springer eBook Collection / Business and Economics
321
Research
253
Europäische Hochschulschriften / 5
201
Lehrbuch
185
Psychology & marketing
184
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Industrial marketing management : the international journal for industrial and high-tech firms
141
Journal of marketing communications
129
Journal of marketing management : MM
129
International journal of hospitality management
126
Journal of strategic marketing
122
Tourism management : research, policies, practice
121
Marketing intelligence & planning
119
Journal of travel and tourism marketing
117
essentials
106
Innovatives Markenmanagement
105
The IUP journal of brand management : IJBRM
103
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
102
Gabler Research
100
Journal of marketing
100
Journal of the Academy of Marketing Science
94
Journal of fashion marketing and management
93
Hamburger Schriften zur Marketingforschung
91
Journal of international consumer marketing
91
Journal of advertising research
90
Marketing letters : a journal of research in marketing
87
International marketing review
85
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of marketing research : JMR
81
The journal of consumer marketing
81
Journal of global marketing
79
more ...
less ...
Source
All
ECONIS (ZBW)
104
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
3
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
4
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
5
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
8
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
9
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
10
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->