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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Brand
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Research policy : policy, management and economic studies of science, technology and innovation
488
NBER working paper series
379
Working paper / National Bureau of Economic Research, Inc.
325
Journal of business research : JBR
317
NBER Working Paper
309
Technological forecasting & social change : an international journal
300
The journal of brand management : an international journal
295
The journal of product & brand management
203
Journal of retailing and consumer services
171
Economics of innovation and new technology
153
The journal of technology transfer
146
Technology analysis & strategic management
112
SpringerLink / Bücher
110
Discussion paper
105
Discussion paper / Centre for Economic Policy Research
104
International journal of industrial organization
104
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Technovation : the international journal of technological innovation, entrepreneurship and technology management
93
CESifo working papers
92
Working paper
87
ZEW discussion papers
86
The Trademark reporter
82
Psychology & marketing
80
Economics letters
78
International journal of intellectual property management : IJIPM
76
Markenartikel : das Magazin für Markenführung
76
European journal of marketing : EJM
75
Journal of marketing research : JMR
71
International journal of technology management : IJTM
70
Discussion papers / CEPR
68
Applied economics
66
Industrial and corporate change
66
Industry and innovation
63
Strategic management journal
63
Markt in Kürze
61
The journal of industrial economics
59
Journal of marketing
58
Journal of advertising research
57
Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
71
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1
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
Saved in:
2
The commercial contribution of clinical studies for pharmaceutical drugs
Sood, Ashish
;
Kappe, Eelco
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010370705
Saved in:
3
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
Saved in:
4
Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
Saved in:
5
Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge
;
Sismeiro, Catarina
;
Dutta, Shantanu
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
Saved in:
6
Measuring the impact of positive and negative word of mouth on
brand
purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
7
A new measure of
brand
personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10003866606
Saved in:
8
Empirical investigation of channel reactions to
brand
introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
Saved in:
9
Brand
awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
10
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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