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Vakratsas, Demetrios; Kolsarici, Ceren - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 282-293

Persistent link: https://www.econbiz.de/10003793539

Sood, Ashish; Kappe, Eelco; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 65-77

Persistent link: https://www.econbiz.de/10010370705

Stern, Philip; Wright, Malcom - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 220-224

Persistent link: https://www.econbiz.de/10011490911

Jo, Wooyong; Nam, Hyoryung; Choi, Jeonghye - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 847-866

Persistent link: https://www.econbiz.de/10013399635

Gonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 247-260

Persistent link: https://www.econbiz.de/10003793502

East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10003809041

Geuens, Maggie; Weijters, Bert; De Wulf, Kristof - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 97-107

Persistent link: https://www.econbiz.de/10003866606

Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-355

Persistent link: https://www.econbiz.de/10003906428

Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212

Persistent link: https://www.econbiz.de/10008664542

Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106

Persistent link: https://www.econbiz.de/10003987352