A dual-market diffusion model for a new prescription pharmaceutical
Year of publication: |
2008
|
---|---|
Authors: | Vakratsas, Demetrios ; Kolsarici, Ceren |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 4, p. 282-293
|
Subject: | Arzneimittel | Pharmaceuticals | Innovationsdiffusion | Innovation diffusion | Arzneimittelmarkt | Pharmaceutical market |
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