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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
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Happily (mal)adjusted : cosmopolitan identity and expatriate adjustment
Grinstein, Amir; Wathieu, Luc - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 337-345
Persistent link: https://www.econbiz.de/10009684916
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Ethical notions about the general applicaton of marketing-techniques, derived from Jürgen Habermas' theory of human action
Toledo, K. van - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 95-103
Persistent link: https://www.econbiz.de/10001041169
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Corporate social responsibility and product quality : complements or substitutes?
Banerjee, Sumitro; Wathieu, Luc - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 734-745
Persistent link: https://www.econbiz.de/10011758142
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What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156