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Distribution channel choice in a market with complementary goods
Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
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Network marketing organizations: Compensation plans, retail network growth, and profitability
Coughlan, Anne T.; Grayson, Kent - In: International journal of research in marketing : IJRM ; … 15 (1998) 5, pp. 401-426
Persistent link: https://www.econbiz.de/10006197297
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Strategic segmentation using outlet malls
Coughlan, Anne T.; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 22 (2005) 1, pp. 61-86
Persistent link: https://www.econbiz.de/10006162447
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035