Content analysis of fake consumer reviews by survey-based text categorization
Year of publication: |
2021
|
---|---|
Authors: | Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 2, p. 343-364
|
Subject: | Fake review | Hotel | LIWC | Online consumer review | Survey | Text mining | Data Mining | Data mining | Bibliometrie | Bibliometrics | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Text | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
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