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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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2
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
3
Competitive information, trust, brand consideration and sales: Two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10010098519
Saved in:
4
Comment: New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-28
Persistent link: https://www.econbiz.de/10008888962
Saved in:
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