Competitive information, trust, brand cconsideration and sales : two field experiments
Year of publication: |
2013
|
---|---|
Authors: | Liberali, Guilherme ; Urban, Glen L. ; Hauser, John R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 101-113
|
Subject: | Competitive information | Brand consideration | Electronic marketing | Information search | Signaling | Trust | Vertrauen | Confidence | Informationsverhalten | Information behaviour | Wettbewerb | Competition | Markenführung | Brand management | Experiment | Signalling | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Informationsökonomik | Economics of information | Information | Electronic Commerce | E-commerce |
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