Competitive information, trust, brand cconsideration and sales : two field experiments
Guilherme Liberali; Glen L. Urban; John R. Hauser
| Year of publication: |
2013
|
|---|---|
| Authors: | Liberali, Guilherme ; Urban, Glen L. ; Hauser, John R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 101-113
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| Subject: | Competitive information | Brand consideration | Electronic marketing | Information search | Signaling | Trust | Vertrauen | Confidence | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Experiment | Markenführung | Brand management | Informationsökonomik | Economics of information | Signalling | Feldforschung | Field research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746305