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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing research : JMR
9
Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Continuing to broaden the marketing concept : making the world a better place
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International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
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Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
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2
A model of retail format competition for non-durable goods
Bhatnagar, Amit
;
Ratchford, Brian T.
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10006166427
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