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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Inconsistent content
Konsumentenverhalten
Consumer behaviour
6
Advertising effects
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
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Online reviews
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Attitude to in-game advertising
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Celebrity expert endorsement
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Celebrity-Werbung
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Clothing industry
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Computerspiel
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Congruity effects
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Credibility
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Customer satisfaction
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Einzelhandel
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Emotion
1
Exhibitionist
1
Expert review
1
Familiarity
1
Fantasy games
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Fashion
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Film industry
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Filmwirtschaft
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Game theory
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Carpenter, Jason M.
4
Dens, Nathalie
4
Diallo, Mbaye Fall
4
Forsythe, Sandra
4
Kenning, Peter
4
Luo, Xin
4
Boulay, Jacques
3
Deli-Gray, Zsuzsa
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Feenstra, Florence
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Hota, Monali
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Kim, Hye-yŏng
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Kim, Youn-kyung
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Lim, Chae Mi
3
Muzellec, Laurent
3
Parsons, Andrew G.
3
Runyan, Rodney
3
Swoboda, Bernhard
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Yan, Ruoh-nan
3
Yang, Kiseol
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Ye, Qiang
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Yildirim, Kemal
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Amine, Abdelmajid
2
Ayalp, Nur
2
Bagdare, Shilpa
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Bailey, Ainsworth Anthony
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Ballantine, Paul W.
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Belwal, Rakesh
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Belwal, Shweta
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Brengman, Malaika
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Burns, David J.
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Cagatay, Kubulay
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Cervellon, Marie-Cécile
2
Chen, Charlie C.
2
Demoulin, Nathalie T. M.
2
Djelassi, Souad
2
Eastlick, Mary Ann
2
Eberhardt, Tim
2
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International journal of retail & distribution management
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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1
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
2
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
6
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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