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~isPartOf:"International journal of retail & distribution management"
~language:"eng"
~subject:"Brand management"
~type_genre:"Fallstudie"
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International journal of retail & distribution management
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Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
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