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Using values and shopping styles to identify fashion apparel segments
Sarabia-Sanchez, Francisco J.; De Juan Vigaray, Maria D.; … - In: International journal of retail & distribution management 40 (2012) 3, pp. 180-199
Persistent link: https://www.econbiz.de/10009519719
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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
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A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali; Derbaix, Maud - In: International journal of retail & distribution management 44 (2016) 11, pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
Cover Image
Using values and shopping styles to identify fashion apparel segments
Sarabia-Sanchez, Francisco J.; Vigaray, Maria D. De Juan; … - In: International journal of retail & distribution management 40 (2012) 3, pp. 180-200
Persistent link: https://www.econbiz.de/10009840691