A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Year of publication: |
2016
|
---|---|
Authors: | Hota, Monali ; Derbaix, Maud |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 11, p. 1132-1148
|
Subject: | Gender differences | Motivations | Children | Online games | Social development | Virtual communities | Social Web | Social web | Kinder | Virtuelle Realität | Virtual reality | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Virtuelles Team | Virtual team | Einzelhandel | Retail trade |
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