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~isPartOf:"International journal of retail and distribution management"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Beziehungsmarketing
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Brand
1
Brand familiarity
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Brand management
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Consumer behaviour
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Consumer empowerment
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Consumer engagement
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Silva, Susana C.
4
Gupta, Astha Sanjeev
3
Mukherjee, Jaydeep
3
Agrawal, Durgesh Kumar
2
Amsl, Sarah
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Azuma, Nobukazu
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Fuentes-Blasco, Maria
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Gil Saura, Irene
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Hu, Da-Chian
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Lee, Crystal T.
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Pal, Divyanshi
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Watson, Iain
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Wood, Steve
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Yokoyama, Narimasa
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International journal of retail and distribution management
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research : IJWBR
1
Journal of business and psychology
1
Journal of communication management
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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